Caesars sportsbook and the New York Racing Association (NYRA) have entered into a partnership agreement in sports betting. NYRA, the operator of three major horseracing venues in New York, has recently made this official along with its several other new projects.
The two have signed a collaboration where Caesars sportsbook will now be the sports betting marketing sponsor and partner of the NYRA Turf Triple Series. Launched in 2019, the Turf Triple Series is a race that begins in the spring at Saratoga Race Course and Belmont Park. It produces the best 3-year-old turf runners worldwide. This race consists of the $1 million, Grade 1 Belmont Derby, $1 million Saratoga Derby, and $1 million Jockey Club Derby.
The Partnership Agreement
The deal is meant to make Caesars the official sports betting marketing sponsor and partner of the big event. Besides that, NYRA Bet will partner with Caesar sportsbook to offer US sports betting players tons of marketing activation and enticing online and offline promotions in the Saratoga Race Course and Belmont Park. Caesars sportsbook has a VIP reward program for the patrons, which is among the best in the industry. The bookmaker’s promotions can be used to unlock many unbeatable opportunities on the platform.
According to Tony Allevato, the President of NYRA Bets and the NYRA Chief Revenue Officer, Caesars Entertainment is a staple in the gaming industry. Caesars will be the dominant bookmaker onset at Saratoga Race Course and Belmont Park during summer, spring, and autumn. As such, the collaboration with them will be fruitful. Further, he mentioned that the association’s collaboration with such a reputable name is a great opportunity. Tony is looking forward to seeing what the future has in store.
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The Co-President of Caesars Entertainment, Eric Hession, said that the marketing partnership with NYRA would boost their brand. It will attract the NYRA Bet players and the Turf Triple bettors. Hession and his team aim at offering great value to NYRA’s thoroughbred racing. Caesars betting app is available for Android and iOS users. Players can download it from Google Play and Apple Store, respectively.
Licensing of Caesars Sportsbook
Caesar sportsbook was among the first sports betting brands to launch in Empire State when mobile gaming went live. It benefited from its collaboration with NYRA Bet to access online horse racing enthusiasts. The partnership with NYRA makes Caesars among the state’s regulated nine sports betting operators. This brand, along with Fanduel, Draftkings, and Rush Street, were allowed to accept registrations from New York, beginning January 8, 2022. Caesars has attracted many online bettors through its attractive welcome bonus.
Recently, the New York Gambling Commission reported that operators had handled more than $600 million in wagers in the first two weeks of sports betting. Out of this amount, Caesars has handled the highest, with $257.6. Next was Fanduel, with $200.3 million. This is quite promising, and there is hope that the amount will increase with time.
